Privacy Policy

How We Collect, Use, and Protect Your Information

Smart SMB Finance · www.smartsmbfinance.com · April 2026

Privacy Policy

At Smart SMB Finance, your privacy is not an afterthought; it is a foundational part of how we operate. This Privacy Policy explains what personal information we collect, how we use it, how we protect it, and what rights you have with respect to your data.

This policy applies to all visitors and users of www.smartsmbfinance.com and any services provided by Smart SMB Finance, a company based in Washington State, United States.

Effective Date: April 2026

Last Updated: April 2026

1. Who We Are

Smart SMB Finance is a financial advisory and AI technology services company based in Washington State, United States. We provide AI-powered financial planning, virtual CFO services, operational finance automation, and AI implementation consulting to small and medium businesses.

Contact: hello@smartsmbfinance.com

2. Information We Collect

We collect information in the following ways:

a) Information You Provide Directly

Contact information (name, email address, phone number, job title, company name) when you fill out a contact form, book a consultation, or subscribe to our communications
Business and financial information you share with us in the course of receiving our services
Account credentials if you register for access to our platform or client portal
Communications and correspondence when you contact us by email or other channels

b) Information Collected Automatically

Website usage data, including pages visited, time spent on pages, and navigation paths
Device and browser information, including IP address, browser type, operating system, and referring URLs
Cookies and similar tracking technologies (see Section 7 for details)

c) Information from Third Parties

Publicly available business information for prospecting or verification purposes
Data from integrated third-party platforms (such as QuickBooks or Xero) when you authorize such integrations as part of our services

3. How We Use Your Information

We use the information we collect for the following purposes:

To provide, operate, and improve our services
To respond to inquiries, fulfill service requests, and communicate with you about your account
To send service-related notifications, updates, and support messages
To send marketing communications where you have opted in, including newsletters and service announcements
To personalize your experience on our website and in our services
To analyze website usage and improve our content and user experience
To comply with legal obligations, resolve disputes, and enforce our agreements
To protect the security and integrity of our website and services

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Legal Basis for Processing (Where Applicable)

Where applicable under privacy law, we process your personal information under the following legal bases:

Contract: Processing necessary to provide services you have requested or agreed to
Legitimate Interests: Processing for business development, website analytics, and fraud prevention, where these interests are not overridden by your rights
Consent: Processing based on your explicit opt-in, including for marketing communications
Legal Obligation: Processing required to comply with applicable law

5. How We Share Your Information

We may share your information in the following limited circumstances:

Service Providers: We work with trusted third-party vendors who assist us in operating our website and delivering our services (such as cloud hosting, analytics, email delivery, and CRM platforms). These vendors are contractually required to handle your data securely and only as directed by us.
Integrations: When you authorize connections to third-party platforms (e.g., your accounting software), we access only the data necessary to provide the requested service.
Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.
Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. We will notify you of any such change.

We do not share your personal information with any third party for their independent marketing or advertising purposes.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Specifically:

Contact and inquiry data is retained for up to 3 years following last contact
Client service data is retained for the duration of the engagement and for up to 7 years thereafter, in accordance with financial recordkeeping obligations
Website analytics data is retained in aggregated or anonymized form

When personal information is no longer needed, we securely delete or anonymize it.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyze traffic, and support our marketing. The types of cookies we use include:

Essential Cookies: Required for the website to function. These cannot be disabled.
Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics). Data is aggregated and anonymized where possible.
Marketing Cookies: Used to deliver relevant content and measure the effectiveness of our marketing. Only set with your consent.

You can manage your cookie preferences through your browser settings or via our cookie consent tool on the website. Please note that disabling certain cookies may affect the functionality of our site.

8. Your Privacy Rights

Depending on your location, you may have the following rights with respect to your personal information:

Right to Access: Request a copy of the personal information we hold about you
Right to Correction: Request that we correct inaccurate or incomplete information
Right to Deletion: Request that we delete your personal information, subject to certain exceptions
Right to Opt-Out: Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly
Right to Data Portability: Request your data in a portable, machine-readable format
Right to Restrict Processing: Request that we limit how we use your data in certain circumstances

Washington State residents may have additional rights under the Washington My Health My Data Act and other applicable state privacy laws. To exercise any of these rights, please contact us at hello@smartsmbfinance.com. We will respond within 30 days.

9. Data Security

Smart SMB Finance takes the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, alteration, or disclosure. These measures include:

Encryption of data in transit using TLS/SSL protocols
Access controls limiting data access to authorized personnel only
Regular security assessments and vulnerability monitoring
Secure data storage with reputable cloud infrastructure providers

No method of transmission over the internet is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. In the event of a data breach affecting your rights, we will notify you as required by applicable law.

10. Third-Party Links

Our website may contain links to third-party websites, including our integrated platform partners. This Privacy Policy applies only to www.smartsmbfinance.com. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our services are intended for business professionals and are not directed at children under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a prominent notice on our website. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy team:

Company: Smart SMB Finance

Email: hello@smartsmbfinance.com

Location: Washington State, United States

We are committed to working with you to resolve any privacy concerns promptly and transparently.